U.S. Chamber and Georgia Chamber Launch Issue Advertisement in Georgia Senate Run-Off Contests

Walt Farrell

Published December 1, 2020

Press Release

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December 1, 2020 | WASHINGTON, D.C. — Today, the U.S. Chamber and Georgia Chamber of Commerce released a new $2 million issue advocacy campaign in the state of Georgia. The advertisement, titled “This Holiday Season,” thanks and encourages Senator David Perdue and Senator Kelly Loeffler to continue fighting for pandemic relief that has saved thousands of Georgia’s small businesses and jobs.
U.S. Chamber Vice President and National Political Director, Ashlee Rich Stephenson, issued the following statement regarding the advertisement:

“Over the course of the pandemic, small businesses across the country have faced many challenges, and Georgia small businesses are no exception. Senators Perdue and Loeffler have fought tirelessly to provide relief, help Main Streets stay open, and keep Georgians on the job. We are proud to partner with the Georgia Chamber of Commerce on this issue advocacy campaign to champion the priorities of the state’s business community."

Georgia Chamber President and CEO Chris Clark added, “Senators Perdue and Loeffler are pro-business leaders who value free enterprise, entrepreneurial opportunity and vision for a reimagined  New Georgia Economy. Their leadership during this pandemic has demonstrated a commitment to the lives and livelihoods of all Georgians.”

The issue advocacy campaign:

  • Highlights that hundreds of thousands of Georgians are going to work this holiday season because of Senator David Perdue and Senator Kelly Loeffler;
  • Notes that 156,814 small businesses in Georgia were saved as a result of the bipartisan Paycheck Protection Program that provided billions in relief to businesses in the state1; and
  • Positively reinforces that both Senators have delivered for their constituents during the pandemic.

The structure of the advertising buy was developed using the Chamber’s predictive modeling program that, among other criteria, identified constituents who are highly receptive to positive, bi-partisan messaging related to additional pandemic relief - an estimate of 724,666 Georgians. Separately, our target audience is composed of 158,878 who own or are employed by a small business.

The ad will air on broadcast in the Atlanta, Macon and Savannah media markets for nine days. In addition, the spot will run for fourteen days on cable and via Over The Top (OTT), Connected Television (CTV) and on digital properties to the modeled universes described above.

There are approximately one million small businesses in Georgia, including more than 371,000 minority-owned businesses, who employee 1.6 million Georgians. Surveys of Georgia small business owners conducted last month found that 43% believe it will take more than six months for business to return to normal, and 22% say they will need additional financial assistance over the next six months.

To learn more about our political program visit the U.S. Chamber Action website or follow us on Twitter.

About the U.S. Chamber of Commerce

The U.S. Chamber of Commerce is the world’s largest business organization representing companies of all sizes across every sector of the economy. Our members range from the small businesses and local chambers of commerce that line the Main Streets of America to leading industry associations and large corporations.

They all share one thing: They count on the U.S. Chamber to be their voice in Washington, across the country, and around the world. For more than 100 years, we have advocated for pro-business policies that help businesses create jobs and grow our economy.